Persons of Impact is building a new kind of data layer for the nonprofit sector. We aggregate and enrich data about the people who support causes, and make it usable by the teams and tools that power mission-driven organizations. What we learn benefits every partner. What belongs to a partner stays with that partner.
People are barraged with competing claims on their attention.
Nonprofits have to compete for that attention with far better-funded commercial companies.
Winning takes budget and talent that most nonprofits are not set up to carry.
We build models that identify likely supporters, and give you the context to reach them in ways that actually land.
We provide data, tools, and advisory services to help you act on what the models find, and build programs that reach more of the right people.